MARKETING
About this programme
The marketing curriculum is designed with a global outlook, but the national focus in mind. Ghanaian economy is growing and changing to reflect a sharp growth in the service sector. Part of the growth in the service industry has been substantial progress in the knowledge industry. This means much of traded goods are now intangible, and the marketing of these intangibles are likely to be more difficult than the marketing of tangible goods. The marketing curriculum has been designed with this change in mind. Our curriculum will turn out graduates with a full understanding of the complex, theoretical and ever-growing practical challenges associated with contemporary marketing around the globe. Armed with an education from our School, graduates will be positioned to function effectively as employees in the capacity of marketing executives, marketing consultants as well as establishing ventures that provide marketing services to a wide range of clients in different industries. The content of the programme and the method of delivery both reflect this. Objectives To develop academically sound and professionally qualified graduates for careers in marketing and management. To provide graduates with a strong academic framework for further studies in marketing and business. To develop skills for business consultancy and interaction within the business sector. To equip the student with the analytical mind to leverage on the changing marketing trends
Entry requirements
WASSCE Applicants with WASSCE must obtain a minimum of six credit passes (C6) in six subjects (3 core and 3 elective subjects respectively). SSSCE A minimum aggregate score of 24. Applicants must obtain at least a D (4) in six subjects. GCE O AND A Levels Applicants with ´O´ or ´A´ Levels must have Grade 6 or better in five (5) ´O´ level subjects including English, Math and a Science / Arts subject. In addition, they must have passes in 3 subjects, one of the passes should be Grade D or better at the ´A´ Levels. International Students International students with qualifications equivalent to those mentioned above (1-2) may be considered for admission. They must also show evidence of proficiency in English. This includes applicants holding Baccalaureate (IB), IGCSE, GCSE and other external qualifications which have equivalences to the SSSCE, WASSCE and GCE. Mature Candidates Must be Ghanaian nationals, 25 years or above and must pass a mature candidates qualifying examination and interview. Other Qualifications Holders of University of Ghana Diploma or its equivalent, with Final Grade Point Average (FGPA) of 3.25 or better, eligible to apply to the same area of study. Holders of Diplomas in other areas of study must have distinction. Candidates in Possession of a Diploma Applicants must have graduated with a good HND certificate (i.e at least 2nd Class Lower Division). In addition the applicants must have acquired a 2 year post - HND qualification working experience. AUCC follows University of Ghana’s practice with regard to entry levels for HND applicants. Other Diploma qualifications from elsewhere assessed to be equivalent to HND may be similarly considered.
Career prospects
Marketing Assistant Sales Manager or Sales Representative Public Relations Specialist Market Research Analyst or Data Scientist Social Media Manager or Digital Marketer Fundraiser Brand Manager