Visual & Digital Communication
About this programme
The visual & digital communication track is designed to provide students with realistic, professional based training in visual communication and digital media, while at the same time providing a strong liberals arts and cultural background for a strong scholarly education foundation. Professional training is offered in informational graphics and publication design, interactive multimedia, and photojournalism for newspapers, magazines, television and online media. Given the increasing convergence that characterizes new digital and visual media, students are encouraged to develop skills in at least two areas of visual and digital media creation. After completing the emphasis core requirements, students will select a combination of introductory and advanced courses that will give them specialization in two of the following areas such as photojournalism, web design, multimedia production, television documentary production. To successfully complete the B.A. in the visual and digital communication track, students must also complete the school's liberal studies, pre-major preparatory, communication theories, and internship requirements.
Entry requirements
WASSCE Applicants with WASSCE must obtain a minimum of six credit passes (C6) in six subjects (3 core and 3 elective subjects respectively). SSSCE A minimum aggregate score of 24. Applicants must obtain at least a D (4) in six subjects. GCE O AND A Levels Applicants with ´O´ or ´A´ Levels must have Grade 6 or better in five (5) ´O´ level subjects including English, Math and a Science / Arts subject. In addition, they must have passes in 3 subjects, one of the passes should be Grade D or better at the ´A´ Levels. International Students International students with qualifications equivalent to those mentioned above (1-2) may be considered for admission. They must also show evidence of proficiency in English. This includes applicants holding Baccalaureate (IB), IGCSE, GCSE and other external qualifications which have equivalences to the SSSCE, WASSCE and GCE. Mature Candidates Must be Ghanaian nationals, 25 years or above and must pass a mature candidates qualifying examination and interview. Other Qualifications Holders of University of Ghana Diploma or its equivalent, with Final Grade Point Average (FGPA) of 3.25 or better, eligible to apply to the same area of study. Holders of Diplomas in other areas of study must have distinction. Candidates in Possession of a Diploma Applicants must have graduated with a good HND certificate (i.e at least 2nd Class Lower Division). In addition the applicants must have acquired a 2 year post - HND qualification working experience. AUCC follows University of Ghana’s practice with regard to entry levels for HND applicants. Other Diploma qualifications from elsewhere assessed to be equivalent to HND may be similarly considered.
Career prospects
Graphic Designer Web designer Animator Editor Illustrator Art Director Designers Photographer Public relations Specialist Artist UX Designer Communication Specialist Desktop publisher Digital marketer Film director Multimedia Specialist Print Specialist Social Media Specialist Webmaster or web administrator 𝑭𝒊𝒍𝒎 𝒎𝒂𝒌𝒊𝒏𝒈 Advertising artist or copywriter Background designer Creative Director Design education