Strategic Communication
About this programme
The Strategic Communication track prepares students for careers in advertising and public relations. The track is based on a liberal arts foundation and the skills and experiences needed to succeed in the marketplace of advertising and public relations. Graduates from this programme qualify for positions in corporate communications and public relations and marketing set ups, in the creative and account sides of advertising businesses, agencies, and other media environment. Students in the strategic communication track combine advertising or public relations focus. To successfully complete the B.A. track in strategic communication, students must also complete the school's liberal studies, pre-major preparatory, communication theories, and internship requirements.
Entry requirements
WASSCE Applicants with WASSCE must obtain a minimum of six credit passes (C6) in six subjects (3 core and 3 elective subjects respectively). SSSCE A minimum aggregate score of 24. Applicants must obtain at least a D (4) in six subjects. GCE O AND A Levels Applicants with ´O´ or ´A´ Levels must have Grade 6 or better in five (5) ´O´ level subjects including English, Math and a Science / Arts subject. In addition, they must have passes in 3 subjects, one of the passes should be Grade D or better at the ´A´ Levels. International Students International students with qualifications equivalent to those mentioned above (1-2) may be considered for admission. They must also show evidence of proficiency in English. This includes applicants holding Baccalaureate (IB), IGCSE, GCSE and other external qualifications which have equivalences to the SSSCE, WASSCE and GCE. Mature Candidates Must be Ghanaian nationals, 25 years or above and must pass a mature candidates qualifying examination and interview. Other Qualifications Holders of University of Ghana Diploma or its equivalent, with Final Grade Point Average (FGPA) of 3.25 or better, eligible to apply to the same area of study. Holders of Diplomas in other areas of study must have distinction. Candidates in Possession of a Diploma Applicants must have graduated with a good HND certificate (i.e at least 2nd Class Lower Division). In addition the applicants must have acquired a 2 year post - HND qualification working experience. AUCC follows University of Ghana’s practice with regard to entry levels for HND applicants. Other Diploma qualifications from elsewhere assessed to be equivalent to HND may be similarly considered.