Development Communication
About this programme
Training in this programme is intended to enhance the use of communication as a tool for strategic intervention to promote and support social development. Customized to meet the needs of governmental and non-governmental organizations, international agencies, and professional bodies in the areas of development, the department is geared towards producing media professionals who are knowledgeable in issues of development and interested in utilizing information and communication systems and processes to advocate for specific development projects, and to facilitate and promote national, regional and community development. Development communication is a challenging programme that combines development theory and practical application. The curriculum includes theoretical immersion in pertinent areas of national development, such as science and health policies, economic development, environment studies, gender issues, training in applied research methods and training in communication campaigns geared towards policy implementation and change in society. Students are required to demonstrate proficiency in a number of areas – theoretical understanding of developmental issues, research methods, media campaign and advocacy planning, and proficiency in use of particular media of communication. In their final year, students work to design and execute a formal communication campaign on a particular developmental issue in a community.
Entry requirements
WASSCE Applicants with WASSCE must obtain a minimum of six credit passes (C6) in six subjects (3 core and 3 elective subjects respectively). SSSCE A minimum aggregate score of 24. Applicants must obtain at least a D (4) in six subjects. GCE O AND A Levels Applicants with ´O´ or ´A´ Levels must have Grade 6 or better in five (5) ´O´ level subjects including English, Math and a Science / Arts subject. In addition, they must have passes in 3 subjects, one of the passes should be Grade D or better at the ´A´ Levels. International Students International students with qualifications equivalent to those mentioned above (1-2) may be considered for admission. They must also show evidence of proficiency in English. This includes applicants holding Baccalaureate (IB), IGCSE, GCSE and other external qualifications which have equivalences to the SSSCE, WASSCE and GCE. Mature Candidates Must be Ghanaian nationals, 25 years or above and must pass a mature candidates qualifying examination and interview. Other Qualifications Holders of University of Ghana Diploma or its equivalent, with Final Grade Point Average (FGPA) of 3.25 or better, eligible to apply to the same area of study. Holders of Diplomas in other areas of study must have distinction. Candidates in Possession of a Diploma Applicants must have graduated with a good HND certificate (i.e at least 2nd Class Lower Division). In addition the applicants must have acquired a 2 year post - HND qualification working experience. AUCC follows University of Ghana’s practice with regard to entry levels for HND applicants. Other Diploma qualifications from elsewhere assessed to be equivalent to HND may be similarly considered.
Career prospects
Public relations Specialist Human Resources Journalist Social media Manager Advertising Manager Advocacy Officer Communications Specialist Sales Brand Manager Communications Director Community relations Manager Copywriting Development Consultant Event Planner Market Research Analyst Media Media Producer Multimedia writing Policy Advisor