Bachelor of Business Administration (Marketing Option)
About this programme
The programme aims to educate students on marketing, as a strategic analysis of the market environment, as businesses become more innovative and better to penetrate a market. As marketing is far more than just advertising and promotion, it will enrich students to better understand how to reach and satisfy customers while increasing profitability and productivity. The objective of this course is to enable students add significant value to any organisation they find themselves in and being able to: appraise the marketplaces for opportunities and threats; understand the role of marketing within an organization; critically appraise the relevance and practicality of marketing theories; interpret, apply and adapt marketing theories for use in practical settings; think and operate creatively to scope, refine and deliver practicable marketing proposals and solutions; translate ideas, theories and plans into practice; promote products via traditional media, and the internet; work effectively as part of a marketing team; and managemarketing teams.
Entry requirements
WASSCE Candidates: Minimum Grade of C6 or better in three core subjects (English Language Core Mathematics, Integrated science or Social Studies and three (3) relevant elective subjects(Accounting, Cost Accounting, Business Management, Economics and Elective Mathematics). SSSCE Candidates: Minimum Grade of D or better in three core subjects (English Language, Core Mathematics, Integrated Science or Social Studies and three relevant elective subjects(Accounting, Cost Accounting, Business Management, Economics and Elective Mathematics). Elective Subjects: BBA (Marketing Option) Minimum of grade C6 or D in Business Management and any other two courses from the following: Cost Accounting Financial Accounting Economics Elective Mathematics B. Advanced Level and Professional Applicants Candidates must have passes in at least five (5) subjects at the GCE ordinary level with credit passes in English Language, Integrated Science, Mathematics and at least three (3) passes at the Advanced Level, two (2) of which must be at grades not lower than 'D' in the following subjects: Accounting, Business Management, Costing, Economics, Mathematics/ Statistics. Candidates with part of Professional Certificates with a minimum of Part 1 or Foundation Stage of the Institute of Chartered Accountants, Chartered Institute of Management Accountants, Association of Certified Chartered Accountants, Chartered Institute of Marketing, Chartered Institute of Bankers, Chartered Institute of Taxation, Chartered Institute of Secretaries and Administrators etc may be considered for admission. Candidates with Teachers’ Certificate ‘A’ and a pass in English, Mathematics and two business related subjects at the GCE ‘O’ level or Senior High School or GBC or RSAII etc may be considered for admission. All applicants with Professional certificate should be cleared with NAB and the evaluation report sent to the University. Mature Candidates Applicants should be at least 25 years at the time of commencements of academic year of admission. Applicant must pass MATURE entrance examinations in both the Subject Area Test (SAT) and the General Aptitude Test (GAT). Post-Diploma and Professional Applicants for admission to level 300 i. HND in business related programmes from a recognised institution with a minimum of Second Class Lower ii. Any business related diploma from a recognized tertiary institution i.e. Diploma Business Administration from University of Education, Winneba. Any business related certificate that the National Accreditation Board(NAB), certifies to be equivalent to a tertiary diploma. All candidates with the above qualification should have obtained a 2 year working experience in order to be considered for admission. However, their level of placement may be determined by their performance at the admission interview. Fee-paying Applicants: A fee-paying facility is available to applicants who do not meet the competitive selection “cut-offs” but satisfy the minimum University requirements. All other certificates and results apart from those issued by WAEC should be cleared with the NAB and the evaluation report submitted to the University.