Bachelor of Business Administration - Marketing
About this programme
The Bachelor of Business Administration in Marketing program aims to produce graduates wishing to pursue a career in marketing and its related areas. It also equips students with the knowledge and skills for managing the marketing function to become professionals who can confidently lead and innovate marketing campaigns within a business environment locally and intentionally. With a focus on consumer behavior and trends combined with an innovative approach to teaching, the course encompasses both traditional and new marketing approaches designed to give the student a holistic view of modern-day best-marketing strategies.
Entry requirements
WASSCE/NECO: Minimum C6 in 6 subjects including 3 core subjects (English, Mathematics, Integrated/General Science) and 3 elective subjects. (Physics, Elective Mathematics + Chemistry OR any other elective relevant to the chosen Program) SSSCE: Minimum D or a pass in 6 subjects including 3 core subjects (English, Mathematics, Integrated/General Science) and 3 elective subjects. (Physics, Elective Mathematics + Chemistry OR any other elective relevant to the chosen Program) IGCSE O-LEVEL & A-LEVEL: Minimum of 5 credit passes in the IGCSE/O-Levels (Mathematics and English mandatory) and 3 passes in the A-Levels. (Elective/Add/Further Mathematics and Physics mandatory). ENGLISH INTERNATIONAL BACCALAUREATE: Minimum of 5 credit passes in the IGCSE/O-Levels (Mathematics and English mandatory) and a minimum score of 4 points in 3 Higher Level (HL) subjects. (Elective/Add/Further Mathematics and Physics mandatory) FRENCH INTERNATIONAL BACCALAUREATE: Minimum of 50% overall average pass. (subject to approval NAB) Mathematics, English and Physics mandatory AMERICAN HIGH SCHOOL: Minimum GPA of 3.0 (Mathematics, English and Physics mandatory)
Career prospects
A degree in BBA Marketing opens up one to numerous opportunities in various fields and industries. Find some career options: 1. Advertising Account Executive 2. Advertising Account Planner 3. Advertising Art Director 4. Advertising Copywriter 5. Marketing Executive 6. Market Researcher 7. Media Planner 8. Media Buyer