Marketing
About this programme
The Marketing Department at Lancaster University Ghana is tailored to help students achieve an excellent grasp for the rapidly evolving discipline of marketing. Our faculty has a rich balance of academic distinction and industry experience in various sectors including telecommunications, aviation and hospitality. If you are looking for an undergraduate marketing course in Ghana, our Bachelors in Marketing will definitely meet your requirements. During the three years of this Marketing degree, you will experience a broad range of learning opportunities, with a strong emphasis on collaborative working, that support your personal development as well as your academic skills. There are also great opportunities for students looking to spend their second year in the UK at the main Lancaster campus, allowing students to not only enrich their cultural experiences but also widen their global network. Whether students are considering careers in Strategy, Marketing Research, Advertising, Public Relations, Media, Promotions, Sales Management, among others, our Marketing & Management programmes allow for a high level of customisation, adapting curriculum and fieldwork to suit and complement individual interests and goals. As a Marketing student, you will enjoy an automatic affiliation with the Business Society – a student-led initiative. This club aims to drive engagement between students, staff, faculty and industry. The Business Society offers enormous benefits to students in terms of the impact it will have on their social lives. Students will get the chance to meet people with shared interests, widening their social network beyond coursework. It offers benefits in terms of your employability – as it shows how students are motivated to contribute to the student community and excel outside the classroom. The Society also offers students useable knowledge – with many opportunities to learn about topics such as health and safety, entrepreneurship, marketing, emerging business trends, and relationship management. The media club is another initiative open to students that promotes the creative use of technology. Cameras and digital media fuel the club’s goal to report on up-to-date events ongoing within and related to the school. Members work within the fields of writing, photography, videography, graphic design, interviewing etc.
Entry requirements
‘A’ Levels – Pass in 3 ‘A’ Level subjects at grade CCC or 96 tariff points plus grade C or 4 in five GCE/IGCSE or Grade 6 in GCE ‘O’ Level subjects including English and Mathematics. Full Diploma Certificate is ABCE. Also applicant must have had credit passes in five (5) subjects including English Language, Mathematics, Integrated Science or Social Studies in the General Business Certificate Examination (GBCE) or Senior Secondary School Certificate Examination (SSCE) or West African Senior Secondary School Certificate Examinations (WASSCE) Higher National Diplomas (HND) from a recognised Polytechnic in Ghana with a Final Grade Point Average (FGPA) of 3.0 or better in any field, are eligible to apply to this UG programme. In addition, such applicants MUST have WASSCE Grade C6 in the best 6 subjects, to include three core subjects and three electives (core subjects must include English Language, Mathematics and Integrated Science or Social Studies) OR Grade C or 4 in five GCE/IGCSE or Grade 6 in GCE ‘O’ Level subjects including English and Mathematics. International Baccalaureate – Overall mark of 27 points in total average score with 16 points from the best three HL subjects with English and Mathematics and Higher Level Grade 5 or Standard Level Grade 6. French Baccalaureate – Overall mark of 10 as a total average score with a minimum of 11 in the English Language and 11 in Mathematics. Option International Baccalaureate (OIB) – overall marks of 9.5 in the total average score with a minimum 10.5 in English Language and 10.5 in Mathematics. USA High School Graduation Diploma – 2.8 GPA plus grades 3,3 and 3 in AP (Group A subjects). Canada Secondary School Diploma – Ontario: 60% average in six Grade 12 U or M level courses First degree from any recognised university.
Career prospects
A marketing degree opens up a wide range of career options in various industries, including advertising, public relations, market research, brand management, digital marketing, and sales. This versatility allows individuals to explore different career paths and find roles that align with their interests and skills. Overall, a marketing degree provides individuals with the knowledge, skills, and opportunities necessary to succeed in the dynamic and competitive field of marketing.