Bachelor of Business Administration (eCommerce Option)
About this programme
The program focuses on websites integrate the principles of business administration with website development, user experience design, and digital marketing strategies The program aims to equip students with the necessary knowledge and skills to effectively manage eCommerce operations and create engaging online experiences through website design, development, and optimization. In addition, the program offers specialized eCommerce courses that delve into essential topics such as eCommerce platforms and technologies, website design and user experience, and web development using HTML, CSS, and JavaScript.
Entry requirements
GCE A Level Holders Passes in three (3) subjects (at least, one of the passes should be Grade D or better). Also, the applicant must have had credit passes (Grade 6) in five GCE “O” Level subjects including English Language, Mathematics and Science subject (for non-science students) and an Arts subject (for science students). SSSCE, GBCE or WASSCE Credit Passes (A-D) in six (6) subjects comprising three core subjects, including English Language and Mathematics, plus three (3) relevant elective subjects. Foreign Students Applicant must hold a qualification in either Baccalaureate (IB), IGCSE, GCSE or American Grades 12 and 13 examinations. Applicants must show evidence of proficiency in English. National Accreditation Board on any relevant qualifications excerpt the stated. Diploma Holders Applicants with a Diploma from a Polytechnic or Accredited Educational Institution may also apply to study for this program. HND holder with a management or IT-related background is exempted from level 100 and 200 courses of the programme. An HND holder with a field other than management or Information Technology is exempted from the level 100 courses only of the programme. Requirements are as follows: Graduated with a good HND certificate or Equivalent At least 2nd Class Lower Division or equivalent. The awarding body must be an accredited tertiary institution 2-year post-HND or equivalent working experience Admission to Level 200/300 depending on the area of specialization
Career prospects
Some potential career paths include eCommerce manager, web content manager, digital marketing specialist, front-end developer, user experience (UX) designer, SEO specialist, conversion rate optimization (CRO) analyst, digital strategist, social media manager, and even entrepreneurship by starting and managing their own successful eCommerce websites. These career opportunities exist in diverse sectors, including e-commerce companies, digital marketing agencies, retail organizations, technology firms, and consulting companies. Graduates will have the flexibility to work for established businesses, contribute to startups, or pursue entrepreneurial ventures by launching their own eCommerce websites.